Tag Archives: pinterest

A Beginner’s Guide to Improving Your Pinterest Strategy

I’ll go ahead and say it– I’m relatively new to Pinterest. For a long time I just didn’t “get it.” Why would people want to scroll through row after row of pictures? Much of my career (pre-SAHM days) was focused on social media marketing for the hospitality industry. In this field, where you’re looking to attract local clientele, the key networks were Facebook, and to some degree Twitter.

Now that I’m at home full time, I’ve been able to dedicate myself fully to blogging.  I quickly learned that an online business requires a very unique strategy. Pinterest is an amazing way to drive traffic to your site and connect to both fellow bloggers and potential readers. There’s no way around it– if you have a blog, you NEED to be active on Pinterest.

A beginner's guide to improving your Pinterest strategy

So I resurrected the neglected Pinterest account I created long ago, enthusiastic and optimistic about this “new” medium to master. I had years of experience in social media, how hard could it be? All you had to do was pin things that seemed interesting as well as add posts from your own site to the mix…right? Group boards had hundreds and even thousands of members…they would surely be welcoming to all comers who wanted to legitimately participate and learn…right?

A few weeks in, my boards and posts still languished in obscurity. Invite requests to collaborative boards went ignored. What was I doing wrong? I didn’t want to give up, but it was pretty disappointing.

Rather than dwell on the lack of movement at that moment, I decided to do a little research– like other social media platforms, there had to be a formula for success  I searched the web for articles and sites dedicated to the subject of Pinterest strategy. I browsed pins and pinners that offered advice to Pinterest newbies. There were a few key tips that appeared just about everywhere I looked, and implementing them immediately had a hugely positive impact on my experience.

  • Create visually beautiful and informative pins.  You can’t just stick any old photograph up and expect people to click through–your pin has to be appealing and stand out among the crowd!  I’ve noticed that many successful pins have simple or even all-white backgrounds.  Fun, and “handwritten” fonts for photo headers are popular– I have used the site dafont.com to add to my font library.  (Make sure you check that a font is 100% free, unless you plan to pay or link as requested by the author.)
  • While most websites, blogs, and other platforms look best with horizontal images, Pinterest actually is better suited for vertical images.  This might be obvious if you’ve paid close attention to other pins, but I didn’t know this at first and there’s no shame if you didn’t either.  I simply went back and took new photos or edited the ones I already had specifically for the purpose of creating pins.
  • Network!  Comment on pins that you’ve repinned or liked– let the creator know you appreciate their work!  Take this opportunity to connect with your fellow bloggers and those that might be interested in what you have to say.  As in blogging in general, commenting is an excellent way to get your name out there and build goodwill in the community.
  • Politely request to join group boards– this is a way to expose your pins to a wider audience.  Make sure to only request boards to which you feel like your content is a fit and that your pins are on par in quality with the others on the board.  Be sure to thank the board moderators for inviting you!  Don’t be discouraged if your request is ignored or you are turned down.  It still happens to me– some people are protective of their boards or perhaps only want to include more experienced pinners.  There are plenty of other group boards out there that would love to have you– keep trying!
  • Repin your own pins!  If there are no “nibbles” the first time, try again at a different time of day.  Think about when you are normally able to jump on the computer– chances are, that is when others do too.  Afternoons and evenings are prime pinning opportunities.  Make sure to delete the old pins and be mindful not to post the same thing over and over to group boards– give it some time. You can do as you please on your own personal boards, but you don’t want to be seen as spammy on a group board.

Pinterest is very much a system of trial and error– if your pins aren’t getting much attention, re-evaluate, make changes, and try again.  With just a few basic tweaks to my strategy, I’ve seen amazing results.  Days after putting the above-mentioned plan into action, my average daily impressions increased over 2000% and average daily viewers over 14,000%!

I know that I personally still have lots to learn, but I thought it might be helpful to other beginners to see advice from another who was recently in their shoes.  That’s the beauty about the internet and social networks– they are constantly evolving, so we all have to keep learning!

Feel free to share any ideas or techniques that have worked for you!  Happy pinning!

clothespin kitchen hack

Pinterest Project #3 — The Amazing Kitchen Hack I Wish I’d Found Years Ago

I wish I could claim to be the genius who thought of this brilliant idea.  It has changed my life– or at least it has stopped one of my biggest pet peeves from tormenting me on a daily basis.

kitchen hack - clothespin glove hangers

Hubby goes through an unbelievable amount of dishes while cooking.  However, as I am quite appreciative of the fruits of his labor, I am careful not to complain while washing the resulting mountains of pots, bans, bowls, and the like.

If I didn’t wear gloves while doing so, my hands would be destroyed.  I used to leave my gloves draped over the edge of the sink to dry when I finished.  But somehow, when I would go to use my gloves the next time, I would more often than not find them submerged at the bottom of the sink, or crammed behind the faucet, the insides full of water.  Besides feeling absolutely gross, it defeated the purpose of wearing gloves in the first place!

One day while browsing through home organization pins (one of my favorite things to look at…seriously), I came across a pin which would solve all of my problems.  I had the necessary supplies laying around (and you might very well too) and immediately installed my new glove hangers.

All it takes is a strip of double-sided tape and a clothespin. (Mine are glittery pink–they were part of the decorations at my baby shower and I knew they would come in handy someday!)

clothespin kitchen hack clothespin kitchen hackclothespin kitchen hack clothespin kitchen hack

Simply stick the clothespin to the inside of the cabinet door under the kitchen sink.  Now gloves can dry in a safe place and are at arms reach whenever needed.  How did I live without this for so long?!

clothes pin kitchen hack clothes pin kitchen hack

Pinterest Project #2: Healthy Avocado Chocolate Cookies

My hubby is an amazing cook (not to rub it in– I’m just extremely thankful because I am NOT), so I didn’t expect to get so into the recipe aspect of Pinterest.  However, I’ve been craving chocolate like crazy these days.  Unfortunately, since we will be heading to the Bahamas for my sister’s wedding in 2 months (stay tuned!) gluttonous desserts are out of the question.  Most of the time.  Anyhow, in a moment of desperation, I did a search for “healthy chocolate desserts.”  Surprise: TONS of results popped up. I’m loving Pinterest more and more.

One recipe in particular stood out: Healthy Avocado Chocolate Cookies.  I love avocados.  I love chocolate.  But would the they WORK together?  The pictures looked fantastic.  Amazing.  My mouth watered.  I was mad because I didn’t have any avocados and couldn’t make them immediately.  I had to know if they really tasted as good as they looked.  Even better, the cookies have no flour or dairy.  They really just might be HEALTHY chocolate!

When hubby got home from work I excitedly showed him the recipe and asked that he add avocados and cocoa powder to next week’s shopping list.  Of course he looked at the recipe, said it would be easy, and he would gladly make them.  Yay!

Here we are a week later and I finally get to try said cookies.  They are rich, decadent, ooey, gooey, with chocolate chunks to add just the right texture.  I know there is avocado in there…actually, it’s the main ingredient.  But you can’t even tell.  The true test was Lilu.  She is a great eater, but avocados are one of two things she legitimately does not care for (the other being mushrooms).  She devoured a cookie and was shocked to discover the “secret” ingredient was dreaded avocados.  She laughed and admitted the cookies were absolutely delicious– perhaps even more so because of the surprise involved.

A couple notes:

  • We used dark chocolate cocoa powder (as opposed to regular or milk chocolate powder), so that is why our cookies look almost black in the photo.
  • Matt added an extra 1/2 cup of chocolate chunks (there didn’t seem to be quite enough in the original recipe)
  • We used 60% cacao instead of 80%, so ours turned out a little sweeter.
  • Matt also used a bit extra avocado…maybe an extra 1/4th cup.  You still can’t taste it.

These cookies exceeded my expectations– I’m excited to try more recipes from this healthy chef (“The Smoothie Lover” — can’t believe she’s only 18!) and others.  Pinterest did it again!

Connect with me on Pinterest!  I’m still relatively new 🙂

My first Pinterest project

I just joined Pinterest last week– I know, I know, I’m REALLY late to the Pinterest party!  I kept hearing people saying things like: “I found it on Pinterest!” so I figured I should see what it’s all about.  I’m still figuring it all out, so feel free to let me know any hints or pointers to make my page/boards better: http://www.pinterest.com/soccermomblog/

Anyhow, I tried out my first Pinterest idea yesterday.  Just browsing through “home organization ideas,” (getting rid of clutter is my daily struggle…I live with borderline hoarders) I saw a pin that suggested switching unsightly dish soap bottles with olive oil dispensers.  And you know what?  I actually had a spare olive oil dispenser just laying around begging to be used (we cook mainly with coconut oil).

It had appeared in our home as an un-marked wedding gift that still bore it’s $4.99 price tag.  I laughed when I opened it and tossed it in the cabinet with other junk bottles that I hoped someday might find use.  Now here I was, running to the kitchen and gleefully grabbing it out of its dark hiding place and sighing happily when the price stickers peeled off easily.  I squirted bright blue soap into the dispenser and put it where the ugly plastic bottle used to sit.  I liked what I saw.  So much so that I grabbed a couple small Fiesta bowls from the cupboard to hold the sponges and wire scrubber.  I mean, I couldn’t have them just laying around looking a mess now.

I proudly showed my more refined looking sink to anyone who would listen (aka my husband and my mom).  I am already one of THOSE people– making their lives better (or at least keeping themselves busy) with Pinterest.  I’ve got a few more ideas up my sleeve that I hope to try in the new future– I’ll keep you posted if any of them turn out to be super cool– and I’ll pin them 😉